Several Internet Marketing
methods are incorporated by most effective websites. In addition to professional search engine optimization, Pay-Per-Click
(PPC) campaigns also
quickly drive traffic to your website.
Google AdWords and
Overture are our pay-per-click recommendations as they will generate the most traffic for your site. PPC marketing
allows you to actively bid on a desired ad position in search results. A successful PPC online marketing campaign must have a clearly defined strategy with carefully chosen keywords (search terms). We can help you decide
if PPC is right for your situation. If you have the budget, PPC combined with search engine optimization provides the best results. Pay-per-click can bring web traffic to your site quickly while the results of your SEO
ranking campaign begin.
In addition, Email Marketing in the form of mailing lists and newsletters are also a proven method of driving sales and building relationships with your customers.
Email marketing involves the use of newsletters and mailing lists to contact your customers and leads directly. Typically, we will setup an account with a mailing list service to deliver a free report or newsletter to
a visitor who fills in their name and email address. This is a potential customer who you can follow up with in email every time you have a special or roll out a new product or service. Your customer mailing list is
perhaps your most valuable long-term asset. Studies show that a repeat customer is much easier to market to than new customers.